Competitive Price Targeting with Smartphone Coupons
نویسندگان
چکیده
aBooth School of Business, University of Chicago, Chicago, Illinois 60637; bNational Bureau of Economic Research, Cambridge, Massachusetts 02138; cBusiness School, Sichuan University, 610000 Chengdu, China; dFox School of Business, Temple University, Philadelphia, Pennsylvania 19122 ∗Corresponding author Contact: [email protected], http://orcid.org/0000-0002-6488-9158 (J-PD); [email protected] (ZF); [email protected], http://orcid.org/0000-0001-7891-3262 (NF); [email protected], http://orcid.org/0000-0002-5009-7854 (XL)
منابع مشابه
Competitive Price Targeting with Smartphone Coupons1
With the cooperation of a large mobile service provider, we conduct a novel field experiment that simultaneously randomizes the prices of two competing movie theaters using mobile coupons. Unlike studies that only vary one firm’s prices, our experiment allows us to account for competitor response. We test mobile targeting based on consumers’ real-time and historic locations, allowing us to eval...
متن کاملNber Working Paper Series Competitive Price Targeting with Smartphone Coupons
We conduct a large-scale field experiment to study competitive price discrimination in a duopoly market with two rival movie theaters. The firms use mobile targeting to offer different prices based on location and past consumer activity. A novel feature of our experiment is that we test a range of relative ticket prices from both firms to trace out their respective best-response functions and t...
متن کاملReview of Coupon Systems
Coupons are very effective way of promoting products and widely used by merchants. As smartphones became indispensable to life and are carried by almost everybody, mobile coupons are replacing traditional paper coupons. Group coupon is one of the coupon sale types where sold coupons are money refunded unless the number of buyers reach to certain predetermined number. Groupon is an American onli...
متن کاملConsumer uncertainty and price discrimination through online coupons: An empirical study of restaurants in Shanghai
We use data from restaurants in Shanghai, China to conduct a new empirical analysis of prices and coupons. Our results show a positive relationship between prices and online coupons. Moreover, the price premium from couponing is higher for restaurants about which consumer values appear to be more uncertain. When consumer uncertainty is high, restaurants that offer coupons have an average price ...
متن کاملWhy do manufacturers issue coupons? An empirical analysis of breakfast cereals
We explore the relationship between shelf prices and manufacturers’ coupons for 25 readyto-eat breakfast cereals. We find that shelf prices are lower during periods when coupons are available. This result is inconsistent with static monopoly price discrimination under a broad range of assumptions. We present evidence that is inconsistent with both dynamic theories of price discrimination and ex...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Marketing Science
دوره 36 شماره
صفحات -
تاریخ انتشار 2017